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August 1, 2016
By: TOM BRANNA
Editor
Ace Metrix has released a list of the top 10 “breakthrough” ads from the second quarter of 2016, and Gillette topped the list with its “This Father’s Day, Go Ask Dad” spot. Ads from Procter & Gamble corporate and Unilever’s Dove Skin came in at second and third place on the list, respectively. “Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit featuring mothers and fathers. We also saw that humor, with Apple’s use of Cookie Monster a...
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